About Me.
I’m an Art Director with over six years of experience at a CRM-focused agency, where I’ve spent my time crafting thoughtful, high-performing work for major brands. My approach is rooted in a bold, clean visual language, paired with an instinct for ideas that push beyond the expected.
On a personal note - I'm a lover of film, music, comics and the Leafs (but we don't talk about that now).
Education
2014-2018
Advertising
OCADU
I’m a graduate of OCAD University’s Advertising program, where I built a strong foundation in concept development, art direction, and campaign thinking. My experience blends strategic insight with creative execution, shaped by hands-on projects and real-world briefs.
Experience
2020-Present
Senior Art Director
JAM CRM
Contributing to both the ideation and execution of nationwide CRM campaigns. This includes leveraging data to create highly personalized 1:1 messaging in a variety of channels including email, print, social, and video. Some brands I've worked with include Toyota, Lexus, Bell, BMO, Rawlings, Intact Insurance and more.
2018-2020
Art Director
EA Marketing Management
Designed a wide range of advertising media including: print, web banners, business cards, brochures for Appletree Medical Group and multiple tire shops in the GTA. Additionally, I gained experience writing copy for websites to optimize search engine results.
2014 (Jan-June)
Creative Intern
One Advertising
Learned the ins-outs of agency work flow early in my career while shadowing the creative team. Conducted thorough research in order to produce engaging social media content for clients including Heineken CA and H&R Block as well as produced pitch decks for client presentations.