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Joe Boxer Product Design & Photoshoot
I had the unique opportunity to design underwear prints for Joe Boxer from 2020–2022. The challenge was to create seamless, repeating patterns that remained visually impactful within a tightly limited colour palette. This experience introduced me to the entire process of textile design and the technical considerations required to bring patterns from concept to production.
In addition to designing underwear prints, I led the planning and execution of a photoshoot for the full 2021 product line. This included developing a detailed shot list for each product launch and sourcing all required props. On set, I collaborated closely with the photographer and models to capture imagery used across Joe Boxer’s website and social channels.
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